It's not about finding the money. It's about becoming the organization funders want to invest in.

"Where do we find grant funding?" It’s the question I hear most but the better one is:
how do we position ourselves so funders want to invest in us?

Whether you're leading a nonprofit, growing a business, or serving on a community board, funding isn't just
about asking for money. It's about building trust, demonstrating impact, and showing that you're prepared to
turn resources into meaningful results.

Here are a few lessons I've learned along the way.

1. Start with the Need, Not the Solution

It’s easy to get excited about a new program or project, but funders want to understand the problem you're
trying to solve before they hear about your solution.

Use data whenever possible, but don't forget the human side. Statistics tell part of the story; the people you
serve tell the rest. The strongest funding requests combine both.

2. Know Your Mission

One of the biggest mistakes organizations make is chasing every funding opportunity that becomes available.

Not every grant is the right grant.

The organizations that are most successful stay focused on their mission and pursue funding that supports
their long-term goals instead of changing their priorities to fit a funding announcement.

3. Build Relationships Before You Need Them

Funding is built on relationships.

Get involved in your community. Attend events. Partner with other organizations. Introduce yourself to local
leaders and potential supporters before you're asking them for anything.

People invest in organizations they know and trust.

4. Measure Your Impact

If someone asked you today how your organization has changed your community, could you answer with
confidence?

Funders want to know their investment will make a difference. Track your outcomes, celebrate your
successes, and don't be afraid to share the stories behind the numbers.

5. Diversify Your Funding

One grant should never be your entire funding strategy.

Strong organizations build multiple streams of support through grants, sponsorships, fundraising events,
individual donors, corporate partners, and community giving. Diversification creates stability and allows your
organization to weather unexpected challenges.

---

Remember: People Fund Passion

I've had the privilege of helping secure millions of dollars in funding throughout my career, and one thing has
remained constant.

People don’t simply fund projects. They fund leaders with a clear vision, organizations
that are making a difference, and communities they believe are worth investing in.

If you're passionate about your mission, committed to serving others, and willing to put in the work to
demonstrate your impact, you'll be surprised at the doors that begin to open.

Funding isn't just about dollars—it's about creating opportunities that change lives.

As women, we have incredible ideas, businesses, and organizations that deserve to grow. Don’t be
afraid to tell your story, ask for support, and pursue opportunities that will allow your vision to
become reality.
The next “yes” could be the one that transforms your organization and the community you serve.

— Meagan Lanier, LCSW, CAADC, CHPSE & CPHRM
Chair of Sponsorships & Partnerships, Lighthouse Business & Professional Women